Profile:

Audi driver's day is a driving and brand experience program. Individual, group and incentive offerings open the door to a one- to four-day adventure with a top Audi model of choice.

The Audi Forum Ingolstadt, home of the famous car brand, is the starting and finishing point of every trip that leads its participants to exclusive and unique roads and sites. The programs change regularly and pick up seasonal topics, all linked with Audi.

To find out more about the Audi driver's day, visit www.audi.de/driver.

Project Description: Together with Berthold Medien we assist the Audi driver's day with trade and consumer oriented PR and continuously evaluate the media coverage.

Project Start: August 2007

News:

March 05, 2008
Audi driver's day with new incentives
The worldwide unique driving- and brand-experience program offers a variety of new programs in summer ...show German press release

March 05, 2008
Audi driver's day starts summer season
The Audi driver's day offers a variety of worldwide unique driving- and brand-experience programs. Individuals or groups can go on an exploration tour ...show German press release

February 07, 2008
"Kultour": Musik and art at Audi driver's day
Art enthusiasts can look forward to two exclusive adventure tours this spring ...show German press release